When a web design is responsive, the site can change to fit in with your customers’ devices or variable viewport extents. Regardless, the site will be adaptable so that your customers can relish your site at its best on whichever device they prefer to use. This means that your customers can experience fast loading at a suitable size to be viewed optimally.
A responsive website will provide the most pleasing user experience across all devices and has many other benefits. If you are still doubtful if you should go responsive, here are 11 practices to advance business growth with responsive web design that may convince your determination:
For those that are not knowledgeable about the term ‘responsive web design, the most uncomplicated definition I can give is that a responsive website is optimized for viewing on distinct types of devices, screens, and resolutions. Specifically, the design acclimates to the available viewing space presenting the user with a pleasant experience without having to move or scroll any side in order to read the text or view an image.
If we can take an example, try to consider the article you are reading now on a desktop or laptop, iPad, or smartphone. Try to divert the devices to landscape/portrait mode and monitor how the design adapts to the screen size and resolution.
What is not a responsive design? A website that looks precisely the same on mobile as it looks on the desktop (with a smaller size) is not a responsive design. With a responsive design, you can read, steer and interact with a website on the gadget of your preference without having to zoom in or out.
Enhanced user experience is the outcome of a responsive website. The size of time users consume on your site is an effective indicator of the quality of the user experience. If they have to swipe and zoom to navigate or use your website constantly, they won’t stay on it.
Guests won’t experience difficulties accessing menus, links, buttons, or filling out forms if your website scales and answers to the modification in screen size. As a result, they will have a finer user experience and consume more time on your site.
You can then expand your word-of-mouth referrals and customers by enhancing user experience and site usability.
Mobile devices assumed for nearly 52% of global web traffic in the last quarter of the year 2017. Over half of all internet traffic is compelled by mobile devices, demonstrating that you cannot overlook responsive design. Examine how many of your visitors access your site from mobile devices and how long they spend on it. Correspond the two numbers after executing the responsive design. You will analyze the growth in mobile visits and the long time expended on the site once your site is set up for the viewport width.
In the past, users used to make a different mobile version of your site when they witnessed a smaller screen size. Designing a mobile version of your site will take more time than assembling a responsive website that looks prominent and works well no matter what device your visitors are using. Further, a mobile version of your website costs more than a standard one because your developer has to create two sites rather than one.
Effortless website maintenance is precisely related to the point given above. If you have two different versions of your website, your product team has to dedicate more time and resources to handle them. Maintaining a responsive website permits your staff to spend more time on other tasks, such as marketing, A/B testing, customer service, and designing products.
It’s also crucial to remember that duplicate content is designed with two versions of your site. While search engines are evolving more and more intelligent, they still require to specify which version of a site is more significant. However, of the URL, your content stays the same if you are using a mobile version of your site.
Search engines won’t know which content is appropriate, so both versions of your website will have diminished search engine rankings. Both mobile and desktop versions of your site demand different SEO procedures and campaigns and substantial acquisition in building unique content. Various website owners resort to using the canonical tag on their mobile website that refers to the desktop version since two different SEO techniques would take too much time and money. Therefore, most distinct mobile websites are not indexed by search engines.
You can sidestep all of the above headaches by using a responsive website. The following should help relieve any doubts about the significance of responsive web design.
It is essential to track two sets of analytics when you have two different website versions. This will help you comprehend where your visitors are reaching from and how they respond to your content. In different words, you have to handle multiple signups and conversion points, funnels, and more.
Whereas, when you have a responsive website, you can keep track of all your website stats in one place. The details you get will help you comprehend which browsers your visitors are adopting, where they drop off, and how long they put in on your website, but you will no longer require to go via multiple reports to get a precise shot.
A responsive website will load quicker than a non-responsive website on all devices, consisting of mobile phones and tablets. Fluid grids and responsive images present it much faster for your site to load, which directly impacts how long it reaches to load for your users. As per a report, 53% of mobile site visitors will leave the site if it takes more than three seconds to load. In the same report, it was determined that websites that load quickly are expected to have visitors contribute more time to their website. The significance of responsive web design cannot be stretched.
Bounce rate is a crucial part of monetization as it refers to how many visitors to a certain website leave after only considering a single page. In addition to diminishing bounce rates, a responsive website means visitors will stay on your site prolonged if it is responsive. You’ll be able to keep visitors on your site longer and stimulate them to read other pages on your site.
To enhance your visitor’s experience and demonstrate trust, you should disburse more time on your site and lower your bounce rate. Whether conversion ensues with a newsletter subscription, a buy, or a phone call, an enhanced user experience and trust will provide higher conversion rates. When you suppose that the average smartphone conversion rate is 64% higher than that of a desktop website, responsive websites become integral.
Search engine rankings are also enhanced with responsive web design. Google commenced taking into account a website’s responsiveness as one of the elements in resolving its position on search engine results pages as of April 2015. At the same time, a mobile-friendly website will exhibit higher on the results page if it does not give the search engine giant’s responsiveness test.
Your content can obtain more social shares if you use responsive web design accurately. Responsive web design delivers you this usefulness as well. Transmitting links to your site’s pages is easy when using responsive content and responsive social media buttons. More traffic, more modifications, and more excellent credibility and exposure. As well as impacting your search engine rank directly, social signals can also involve your rank indirectly as search engines will determine the improved engagement and search request.
Likewise, building backlinks can particularly benefit having a responsive website. The objective of backlinks is to notify search engines that your site is a respectable source of data, which is key to any SEO strategy. Your website won’t be connected as much if it’s not responsive. It makes them look bad if they connect to a poor user experience site.
A responsive website design is a must for different types of websites. Whether you are marketing products online, promoting your services, or handling ads, a responsive design can help you improve your traffic, produce more conversions, or gain more from your advertisements. Practices to advance business growth with responsive web design can be made responsive, the cost relies on the complexity of the website and the platform that it is built for.
You can reach us today to give you an assessment of how much it will cost you to develop your website responsive and profit from the benefits described above.
Startxlabs, one of India’s top digital transformation service providers. Launched in 2014, Startxlabs aims in innovating a digital future by developing technology for the web and mobile platforms. From our beginning as a technology development company, we’ve tried to stay true to our core beliefs and to deliver exceptional services to our clients. Whether it’s people we work for or people who work for us, we value honesty, passion, and the desire to explore. We have expertise in website development, android app development, iOS app development, Flutter, React Native app development, UI/UX design, and marketing strategy. With the engagement of our highly technical team, we have delivered over 110+ projects providing a positive impact on the users.
Author: Akash Upadhyay