01 · Audit
Cross-platform experience audit
Mapped where TV and mobile journeys diverged and where editorial priorities were getting lost in navigation.
₹100Cr+
Publisher audience served
TV + Mobile
Surfaces delivered
Editorial-first
UX principle
Overview
The project
in context.
Amar Ujala is one of India’s largest Hindi news publishers. We partnered on cross-surface product experiences - spanning TV and mobile - so editorial credibility, discoverability, and engagement stayed consistent across every screen where audiences consume news.
Cross-platform consistencyEditorial-first UXRelease quality uplift
The challenge
What was
blocking progress.
The media platform required a cross-surface product experience that preserved editorial credibility while improving discoverability and engagement - without fracturing design and release quality between TV and mobile.
01
TV and mobile surfaces had drifted into inconsistent navigation patterns
02
Editorial teams needed confidence that publishing operations matched product quality
03
Discoverability of breaking and priority stories needed to work across screen sizes
04
Release workflows were creating design-to-implementation inconsistency
Our solution
How we
approached it.
We delivered coordinated design and engineering for TV and mobile experiences, aligning navigation, content structure, and release workflows for consistent quality across every touchpoint.
01
Unified information architecture across TV and mobile journeys
02
Editorial-first UX that kept credibility and readability front and center
03
Coordinated release workflows between design and engineering
04
TV application development tuned for living-room consumption patterns
Delivery process
From discovery
to durable outcomes.
02 · Align
Shared design system
Aligned content hierarchy, navigation, and visual language so both surfaces felt like one publisher brand.
03 · Ship
TV and mobile delivery
Built and iterated TV and mobile experiences with shared quality gates and editorial feedback loops.
04 · Operate
Publishing operations
Stabilized release practices so product updates stayed consistent with editorial cadence.
Product gallery
Screens and surfaces
from the build.
Selected visuals from Amar Ujala - product UI, mobile flows, and delivery artifacts from the engagement.
Scope of work
What we owned.
Experience design
TV application development
Mobile optimization
Product operations
Key deliverables
TV application experience
Mobile news experience optimization
Cross-platform navigation and content structure
Aligned release and product operations
Capabilities & stack
TV appsMobileUX designMedia platformsUI/UX designTV app developmentProduct management
Impact
What changed
after launch.
Outcomes from the Amar Ujala engagement - measured in how teams operated, how the product matured, and what became possible next.
01
Unified user journey across TV and mobile touchpoints
02
Higher confidence in publishing and product operations
03
Reduced inconsistency between design and implementation
04
Editorial-first UX preserved across living-room and mobile screens
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