01 · Sales map
Order workflow discovery
Documented how Excel Abrasives buyers and sales teams handled catalog, quantity, transport, and payment.
B2B
Commerce model
Mobile + Web
Surfaces
2018
Delivery year
Overview
The project
in context.
Excel Abrasives needed digital sales and dispatch workflows for industrial buyers. StartxLabs designed and built a sales portal and mobile experience covering business onboarding with GST details, product search, bulk quantity ordering, transport selection, and payment integration - so dealers and buyers could place abrasive orders without phone-and-spreadsheet friction.
Bulk industrial ordersGST onboardingSales + dispatch
The challenge
What was
blocking progress.
Industrial buyers ordering abrasives in bulk still relied on slow manual sales processes - with GST details, transport terms, and quantity entry poorly suited to generic consumer checkout flows.
01
B2B buyers needed GST-aware business profile onboarding
02
Bulk quantity entry had to be fast for industrial order sizes
03
Transport and payment terms were part of every order, not an afterthought
04
Sales, production, and dispatch needed clearer digital continuity
Our solution
How we
approached it.
We delivered a B2B mobile and portal experience tailored to industrial ordering - business profiles, catalog search, bulk keypad quantity entry, transport options, and integrated payment confirmation.
01
Designed GST-ready business onboarding for Indian B2B buyers
02
Built catalog search and product detail flows for abrasive SKUs
03
Added bulk quantity keypad patterns for fast industrial orders
04
Integrated transport selection and payment confirmation into checkout
Delivery process
From discovery
to durable outcomes.
02 · Design
B2B commerce UX
Designed mobile and portal flows optimized for industrial bulk ordering rather than consumer retail.
03 · Build
Portal and app delivery
Implemented sales portal and mobile ordering experiences with India-market payment and logistics needs.
04 · Launch
Go-live support
Launched digital ordering to reduce dependence on manual sales coordination.
Product gallery
Screens and surfaces
from the build.
Selected visuals from Excel Abrasives - product UI, mobile flows, and delivery artifacts from the engagement.
Scope of work
What we owned.
Sales portal
Mobile app UX
Checkout flows
India-market commerce
Key deliverables
Excel Abrasives sales portal
Mobile ordering app UI
GST business onboarding
Bulk order and transport checkout
Capabilities & stack
B2B e-commerceMobilePaymentsLogistics UXMobile appSales portalIndia market
Impact
What changed
after launch.
Outcomes from the Excel Abrasives engagement - measured in how teams operated, how the product matured, and what became possible next.
01
Buyers could place abrasive orders digitally with GST-ready profiles
02
Bulk quantity entry sped up industrial checkout
03
Transport and payment terms became part of a coherent order flow
04
Sales and dispatch gained a clearer digital order trail
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