01 · Discovery
LATAM food market research
Mapped consumer dining habits, driver payout expectations, and restaurant onboarding friction across Mexico.
180K+
Monthly orders
4,500+
Restaurant partners
22 min
Avg delivery time
Overview
The project
in context.
SeMeAntoja is an on-demand food delivery platform built specifically for the LATAM market. StartxLabs engineered the end-to-end mobile consumer experience, driver dispatch system, and restaurant partner portal - enabling real-time GPS order tracking, localized digital payments, and customized promotional engines.
LATAM food deliveryReal-time GPS trackingMulti-role apps
The challenge
What was
blocking progress.
LATAM food delivery required fast, localized mobile flows that worked reliably under spotty network connectivity and integrated with local cash and digital payment options.
01
Consumers needed seamless restaurant discovery and localized menu customizers
02
Driver dispatch required low-latency GPS tracking and batch delivery routing
03
Restaurant operators needed simple order acceptance tablet interfaces
04
Payment systems had to handle card payments, digital wallets, and cash on delivery
Our solution
How we
approached it.
We engineered a full-stack food delivery ecosystem with dedicated mobile apps for consumers and drivers, paired with a lightweight web portal for restaurant operators.
01
Designed localized Spanish food ordering flows tuned for CDMX and regional markets
02
Built real-time driver dispatch and order tracking engine
03
Implemented restaurant menu and store availability management tools
04
Integrated multi-channel payment options including digital wallets and cash settlement
Delivery process
From discovery
to durable outcomes.
02 · Architecture
Real-time dispatch design
Architected socket-based order dispatch and GPS tracking systems for high order volume.
03 · Engineering
Consumer & driver mobile apps
Shipped iOS and Android applications with offline resilience and instant push notifications.
04 · Rollout
Marketplace launch
Supported multi-city launch with continuous performance monitoring and driver onboarding optimization.
Product gallery
Screens and surfaces
from the build.
Selected visuals from SeMeAntoja - product UI, mobile flows, and delivery artifacts from the engagement.
Scope of work
What we owned.
Mobile product strategy
Consumer iOS & Android apps
Driver dispatch app
Restaurant portal
Key deliverables
SeMeAntoja consumer mobile app
Driver delivery & dispatch app
Restaurant manager dashboard
Real-time GPS tracking service
Capabilities & stack
React NativeNode.jsWebSocketsGoogle Maps APIPaymentsMobile appFood deliveryLATAM marketDispatch UX
Impact
What changed
after launch.
Outcomes from the SeMeAntoja engagement - measured in how teams operated, how the product matured, and what became possible next.
01
Expanded food delivery coverage across major LATAM metropolitan zones
02
Reduced average order-to-door delivery times to under 25 minutes
03
Increased restaurant merchant sales volume through targeted in-app promotions
04
High driver satisfaction with reliable dispatch assignment and instant earnings tracking
Want a similar outcome for your product?
Tell us about the problem - we'll come back with a scoped approach and delivery shape.
