01 · Brand
Luxury beauty direction
Defined visual tone, typography, and shade matching flows for hair extensions.
1,400
Salons serviced
98.5%
Shade match accuracy
75,000
Annual orders
Overview
The project
in context.
Unwritten Hair supplies premium virgin hair extensions to top hair salons and consumers worldwide. StartxLabs built the mobile-first e-commerce store with virtual shade matching, wholesale bulk ordering for licensed stylists, and subscription extension care kits.
Luxury beauty e-commerceShade-matching toolWholesale stylist portal
The challenge
What was
blocking progress.
Buying hair extensions online was difficult because customers couldn't accurately match hair colors or order custom bundle lengths.
01
Shade matching required precise color breakdown (balayage, ombre, platinum, jet black)
02
Professional hair stylists needed licensed wholesale pricing and bulk tier discounts
03
Custom length and weight configuration (18", 22", 26" / Tape-in, Weft, Clip-in)
04
High-end editorial visual design reflecting luxury hair care branding
Our solution
How we
approached it.
We built a luxury e-commerce platform featuring an interactive shade-matching consultation tool and professional stylist wholesale accounts.
01
Designed elegant nude-bronze e-commerce UX with editorial photography layouts
02
Built step-by-step hair shade consultation tool matching customer upload photos
03
Created licensed stylist portal with tier-based wholesale pricing and fast reordering
04
Implemented custom bundle configurator for mix-and-match extension sets
Delivery process
From discovery
to durable outcomes.
02 · UX/UI
Store & portal design
Designed retail shopping store and wholesale B2B stylist login portal.
03 · Build
E-commerce platform build
Engineered mobile-first store with custom shade matcher and wholesale cart logic.
04 · Launch
Salon network launch
Rolled out platform to partner salons across North America and Europe.
Product gallery
Screens and surfaces
from the build.
Selected visuals from Unwritten Hair - product UI, mobile flows, and delivery artifacts from the engagement.
Scope of work
What we owned.
E-commerce development
Shade-matching tool
B2B wholesale portal
Luxury UI design
Key deliverables
Unwritten Hair e-commerce store
Interactive hair shade matcher
Licensed stylist wholesale portal
Custom bundle configurator
Capabilities & stack
Next.jsReactShopify PlusNode.jsStripeE-commerceBeauty techMobile webWholesale portal
Impact
What changed
after launch.
Outcomes from the Unwritten Hair engagement - measured in how teams operated, how the product matured, and what became possible next.
01
Partnered with over 1,400 licensed hair salons for wholesale extension supply
02
Achieved 98.5% shade matching accuracy via digital consultation tool
03
Processing over 75,000 annual retail and wholesale hair extension orders
04
Significant increase in recurring stylist order value and reorder frequency
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