01 · Research
Marketplace UX research
Interviewed and mapped how companies and investors evaluate clean-energy financing opportunities.
Dual-sided
Marketplace UX
Trust-first
Design principle
Climate
Domain focus
Overview
The project
in context.
USICEF connects companies seeking financing with investors focused on long-term renewable goals. We delivered marketplace UX centered on trust, discovery, and onboarding clarity - so both sides of a complex financing journey could move with confidence.
Marketplace trustInvestor UXClean energy mission
The challenge
What was
blocking progress.
The platform needed credible design systems that could attract investors and companies while explaining complex financing journeys clearly.
01
Financing journeys were complex and easy to miscommunicate
02
Investors and companies needed different but connected onboarding paths
03
Trust signals had to feel institutional without becoming opaque
04
Discovery across opportunities needed clarity before depth
Our solution
How we
approached it.
We delivered marketplace UX focused on trust, discovery, and onboarding clarity for both sides of the investment workflow.
01
Researched investor and company jobs-to-be-done in climate finance
02
Designed onboarding and discovery flows that reduced cognitive load
03
Built a design system that could grow with marketplace functionality
04
Collaborated with product stakeholders on narrative alignment
Delivery process
From discovery
to durable outcomes.
02 · System
Design system foundation
Created interface patterns that could express trust and complexity without clutter.
03 · Flows
Onboarding and discovery
Designed dual-sided journeys for companies seeking capital and investors deploying it.
04 · Partner
Product collaboration
Worked with the product team to keep narrative and functional scaffolding aligned.
Product gallery
Screens and surfaces
from the build.
Selected visuals from USICEF - product UI, mobile flows, and delivery artifacts from the engagement.
Scope of work
What we owned.
UX research
Interface design
Design systems
Product collaboration
Key deliverables
Marketplace UX for companies and investors
Onboarding and discovery flows
Design system foundations
Product collaboration on financing narratives
Capabilities & stack
UX researchDesign systemsMarketplace UXWeb applicationUI/UXMarketplace
Impact
What changed
after launch.
Outcomes from the USICEF engagement - measured in how teams operated, how the product matured, and what became possible next.
01
Improved clarity for investor and company onboarding
02
Stronger narrative alignment for a complex domain
03
Better functional scaffolding for marketplace growth
04
Trust-forward UX suited to climate finance decision-making
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